By enjoying fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Profano has found a way to keep their interlocking bricks inside the hands of millions. It’s a model that other companies will need to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety https://lego-x.com/2020/08/05/why-play-with-lego/ of wooden playthings. It wasn’t before the following season that they commenced using a new plastic-injection moulding machine to generate plastic bricks, which rapidly gave these people an advantage above their competition in the booming post-war market.
In 49, they set about producing the bricks with studs with them to enable them to situation together. This is a key iteration, making the bricks much more stable and durable. Later, in 1958, they manufactured a major improvement with the adding of what is known for the reason that the “stud and joining system”, which will ensures that each Lego stone fits with any other brick. These two essential iterations are why Profano sets produced 40 years previously still interlock seamlessly with those produced today.
Over time, Lego features kept it is finger around the pulse of pop culture by joining up with big-name franchises such as Star Wars and Harry Potter. It has also embraced the community of adults that are fans of the trademark, known as AFOLs (Adult Supporters of Lego), with a selection of sets including the Back to the Long term DeLorean period machine and a set of woman Nasa researchers.