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The Challenges Tiktok Must Overcome To Stay On Top In 2020

TikTok! A very common word. None of us are unknown to this word. From young children to the elderly, everyone knows about this extremely popular application. About half of the population in India uses TikTok. In 2012, TikTok got its launch through a Chinese company.

TikTok and its growth

Though it is very common, if you still do not know then, TikTok is an application available in Android, Windows, and iOS. People use it to create dance videos, lip-syncing videos and talent videos. People use it for fun and entertainment purposes. It is very popular and it seems like it will continue growing. But there are some challenges that TikTok needs to overcome to stay on the top in 2020.

The challenges

The advertisements are the first thing that TikTok needs to focus on. The ads that the app displays must be authentic, safe and engaging. Since the youngsters cover the major part of TikTok users, the advertisements must be influential in a good way.

The second thing that TikTok needs to overcome is safety. TikTok must ensure the safety and security of data and other assets of its users. It is very important to earn the trust of the users in order to stay at the top.

Updates and changes in the application are the last challenges that TikTok will face in its way to the top position. The company must make continuous updates and improvements to its application to ensure better functioning and working of the application.

Conclusion

TikTok is a very famous application, but to stay on the top it will have to overcome three challenges in the near future. These include safety, authentic advertisements and continuous improvements.

April 6, 2020
TikTok donated 100 crores of medical equipment to fight Coronavirus in India

What is Tiktok?

Tiktok is a social media platform by a Chinese company. It is famous for creating short videos of lip-syncing, comedy videos, famous dialogues enactment and much more. This app is free to download from the AppStore. Both, Android as well as iOS users can use this app easily. In India, many TikTok users became famous as their videos got viral over the Internet.

TikTok’s donation for India

Coronavirus, a virus that emerged from Wuhan city of China, has become a pandemic that has been spreading worldwide. The disease COVID-19 has affected more than 1 million people to date. TikTok donated medical equipment and other supplies to India to help fight this pandemic.

The supplies contain special suits for doctors who have been treating Corona patients. These suits are hazmat suits to protect the doctors and nurses from the infection. Also, TikTok donated masks for people to prevent catching this virus.

While India is under lockdown for 21 days, the doctors and other medical staff have been working tirelessly to cure patients who tested positive for Coronavirus. Tiktok posted on a social media platform, that under such situations, the safety of doctors and other individuals is necessary.

The company will provide more equipment in the near future as they are concerned about the safety of Indian citizens. Also, they have been campaigning worldwide to stay at home and practice social distancing in order to be safe from COVID-19.

April 5, 2020
Tiktok Skull-Breaker Challenge Danger Warning

TikTok, today is really famous. There are over 800 million users to date, out of which most of them are under the age of 18. Teenagers are always really enthusiastic about several challenges that come over every day on TikTok.

Several challenges come every day and make the TikTok users really excited about it. These challenges are becoming dangerous a lot of times. The teenagers are unable to distinguish between the acceptable and risk-prone pranks. Just another challenge that popped recently is TikTok skull-breaker challenge.

About TikTok skull-breaker challenge

In this challenge, two people stand on both sides of another person. They sweep their legs underneath both the legs of the third person. The third person jumps and that causes him to fall backward.

This is apparently a very dangerous prank to play among kids, and even among the adults. This can cause danger to the skull and hence, the physical health of the person.

Cases reported

One teenager in the UK trying this prank got a severe injury. He was hospitalized due to spinal injury. Another case came from the US. The teenager became so serious. He suffered Seizures and Concussions.

Steps by TikTok

TikTok banned the spread of this prank among its users. TikTok announced that any such stunt is not funny. If posted, it will remove any such content from TikTok. It said that if anyone sees such content, they can report it. It says that any such content will not make anyone famous as this will be removed from TikTok. So, this will not help in popularity.

March 24, 2020
Ban On TikTok Inside The Golden Temple

TikTok is a household name these days. Every second person makes funny and musical videos on TikTok. TikTok is a Chinese application that enables video-making and sharing with music. It specializes in videos made with lip-syncing, music and dance. In the past few years, TikTok has become very famous in India. Almost everyone loves making videos on TikTok. It is available both on iOS and Android for free.

As much as it is popular for its fun, it also garners a lot of criticism. People are indulging in TikTok videos to such an extent that they forget the right place and the right time to make such videos. People say that the TikTok videos are more cringy than funny. There’s nothing wrong with the app, but it’s the users who are not using it appropriately. A similar case happened with the Golden Temple.

Ban on TikTok

A few days ago, three girls put a dance video on TikTok whose shoot was in Sri Harmandir Sahib (Golden temple). Several people had an objection to the video. As a result, SGPC interference in the matter took place. SGPC ( Shiromani Gurdwara Parbandhak Committee) put a ban on TikTok, videos, and selfies inside the Golden Temple. They put up a notice asking people not to make TikTok videos and take selfies in The Golden Temple.

The notice also says that there is a complete prohibition on TikTok in the temple. SGPC Management has also put up volunteers in the Temple to prohibit people from taking selfies and making TikTok videos. They appeal to people to refrain from any such activities in the temple.

Also, the management says that if people do not stop making these videos inside the temple, they will have to ban the usage of mobile phones. The action is very strict and everyone has to follow it willingly or not.

Why SGPC put a ban on TikTok?

SGPC (Shiromani Gurudwara Parbandhak Committee) says that they want people to come to the temple and worship there instead of making videos. They say that they want people to visit without any kind of hassle. According to them, they are not in favor of such bans, but due to the recent events on TikTok, they have to do it.

The video by the three girls was a music video. A Punjabi song was playing on in the background and they were dancing on it. It went viral, due to which SGPC’s interference took place. The video was from the Darbar Sahib Complex. FIR filing was done against the three girls for hurting religious sentiments. Due to which the girls had to apologize.

At the end

SGPC ban on TikTok was a forceful decision. The management says that they do not want to put such bans but they have no choice. If people continue making such videos and taking photographs, they may ban the complete use of mobile phones inside the Temple.

All kinds of TikTok, Photography, and Videography have got a complete ban with a strict warning.

March 8, 2020
Tiktok App Livestreamed- A User’s Suicide

This incident happened on 21st February 2019, when João, a 19-year-old young vlogger from Brazil, live-streamed his suicide through the Tik-Tok application. The event took place at about 3:23 pm, and the video remained live for about one and a half hours with the visual of the dead body.

TikTok app was the fourth most downloaded application in the world in 2019. The TikTok office became aware of the incident at 5:00 pm. The company waited for about three hours before relaying the matter to the police. From about 5:00 pm to 8:00 pm, the company worked rapidly to make sure that the incident does not catch any media attention to defame the image of the company.

Instead of immediately informing the authorities and the family of the teenage boy, TikTok Brazil office made sure that the news does become a potential “viral” subject. The officials also instructed to ensure that the story does not get exposure on other platforms, even by chance.

The company did not take any responsibility, and the Official chose to remain anonymous.

Suicide Cases History Through Social Media Apps

Such an incident was not the first one on this app or any other social media app in the generic sense. Previously, two reports of suicide recordings through the TikTok app took place in India also. Due to this, the court had attempted to ban this app in the Indian subcontinent but it did not happen.

Other apps have proper screening policies relating to such incidents that seem to be missing from TikTok.

Risks Involved

Suicide is a grave issue and one of the major causes of death among young people. The human tendency of copying can add to the severity of this issue. The copycat syndrome can spread impacts of suicide in the community hence, leading to an upsurge in such incidents.

Even the World Health Organization has warned against this copycat syndrome and advised the officials of such applications to make strict and effective guidelines towards these.

Young, depressed individuals, going through mental issues more prone to the ill-effects of such incidents.

Endnote

There was no media coverage to that identified this matter. The company was more concerned about its image and market and did not feel responsible for even informing the family members of the teenager! The body was shown to live for more than an hour. Hence, there is a question – how can a company allow live -streams of more than an hour long.

The news did not go viral, and the company did not face any defamation. So, what does this tell us about the whole scenario? That a company only cares about its reputation and image and the life of the individual is not of that much value.

What we need to do is, check on our friends, family or other members of society if they show any danger signs. João had previously posted some suspicious messages before conducting such an act in front of the whole world. And even when the incident had happened, no action took place for a long time.

February 28, 2020
These 8 Celebrity Doppelgangers on TikTok Will Have You Seeing Double

The most trending thing today in every kid’s talk is TikTok. It provides a framework; kids can play and create video content on it. It gives them a platform to show up their talent in front of the great audience, which otherwise might not be possible. It has actually transformed many lives.

The hot topic nowadays that goes on TikTok is about some celebrity doppelgangers. Some people are gaining a huge fan following due to their resemblance to celebrities. They are among the hot discussions. From Billie Eilish to Camila Cabello and Ariana Grande, their doppelgangers sing their songs on TikTok.

Here is the list of 8 celebrity doppelgangers on TikTok

Celina Sharma

This almost-a-star looks like Camila Cabello. She isn’t from Havana, but an Australian. She shared a lot of short videos singing Camila’s songs. Her eyes, lips, bone structure, and body coloring is believed to be very similar to the pop star singer- Camila Cabello. She has gained a lot of followers and popularity on TikTok. Some even call her Shawmila’s offspring.

Alyssa McKay

Dove Cameron, best known for his big blue eyes and long blonde locks, Alyssa has got just that. Viewers generally mistake her for Cameron. She too acts on TikTok, paying tribute to her long lost sister, which Dove did in the scenes from Liv and Maddie.

Paige Neimann

This TikTok star has the utmost similarity with Ariana Grande. Paige has more than 4 million followers to date. She even replaced Ariana in one of her concerts, even without anyone noticing it. Her winged eyeliner and ponytail give more of Ariana’s looks.

Raven

This TikTok star’s pout, nose, and ocean eyes are very similar to the Billie Eilish. She is aware of her looks and recently announced herself to be a blend of Lil Xan, Eilish and Amanda Seyfried. Raiven posts a number of videos, comparing herself with the pop stars. She has gained a lot of popularity doing that.

Brendan Radatz

This famous TikToker is unique in his looks. His face resembles that of Nick Jonas and has a very similar body structure to that of Mendes. He calls himself a blend of Nick Jonas and Shawn Mendes. He even blended the two stars’ songs and acted on it. It showed a blend of two people acting on a blend of two star’s songs.

Vampy Jordan

This TikTok star’s facial looks, hairstyles, and cheekbones look very much like Johnny Depp. He basically transformed his account into Depp’s appreciation Site. He enacts a lot of movie’s famous scenes on TikTok and has gained huge popularity.

A Starbucks barista named Sean: @fridasakaj uploaded a video with her friends. They rolled up the window at Starbucks when a young man pops his head out to give them their drinks. So, there are officially two Harry Styles now.

Maria

Now let me tell you about the most surprising doppelganger on TikTok. The TikTok- @maresclop looks so similar to Emma Wattson, that no one! Seriously no one can tell differences among them. They are so same that even Maria enacts some of her scenes from Harry Potter. No one can distinguish between their looks, except by seeing their acting capabilities.

We hope that after reading the article, you are excited to check out all of them out and of course more celebrity doppelgangers.

February 19, 2020
TikTok Music Streaming To be Launched Soon, Says Creator

The Tiktok music streaming space is soon to have a new face in the market. TikTok owner, Beijing Bytedance Technology Co Ltd, is reportedly in talks with music labels like Universal Music, Sony Music, and Warner Music to obtain the global licensing of their songs as it plans to launch its music subscription service.

This Tiktok music streaming service is slated to be launched by the next month in markets such as India, Indonesia, and Brazil, which are one of the biggest markets for the company. After a successful launch in these markets, the service will be launched in the United States. The company is yet to decide on expanding its base to the untapped markets of some other countries.

TikTok

In the TikTok Music Streaming Service, besides listening to music, users will also be able to watch various video clips, which they will be able to sync with the songs. Though the app hasn’t been given a name yet and it’s not yet clear what kinds of pricing options it will provide the users. Apart from the paid option, it is also supposed to come up with a free streaming plan, considering most of the market base of the prefers this option.

The app will surely face tough competition from the likes of Spotify Technologies SA, Apple Inc, and other companies in the United States. Keeping this in mind, the price is expected to be lesser than the $10 charged by the above two services currently.

February 11, 2020